Using social media to grow an email list

Thursday 20 August 2015

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Social media is a great way for a business to grow its email list. Here are a few tips that can help to make the most of the contacts you make in this way and to ensure that you get even more contacts.

First of all you need to make sure that any emails you send out to clients are shared on your social networks. Those who have not yet provided you with their email address will be able to see the type of material you send to customers and potential customers, which can help to encourage them to provide an email address. The content you post should give visitors the chance to click through to your website and sign up for your email notifications.

You also need to make sure that signing up is easy, as the last thing anyone wants is to click through to lots of different pages just to add their details to your mailing list. Add a link to your sign-up page so that visitors can complete the process in one click.

Now all you have to do is to make sure that your visitors have a good reason to sign up! What are they going to get out of being on your email list? A good idea is to give them an incentive – perhaps money off their first purchase with you or a free resource that they can download when they sign up. People need to know that they can benefit from the information you send out.

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