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Blog Posts

May 21, 2019

An online persona is a marketing tool, designed and compiled to help you identify and communicate with your actual target audience. Whether digital marketing, content marketing or social media marketing,…

May 16, 2019

In 2019, if something exists, then there’s probably a version of it that connects to the internet. From hairbrushes to lightbulbs to Wi-Fi egg boxes(!), it seems the list of…

May 14, 2019

Content creation and content marketing are popular phrases in digital marketing circles, but can be daunting for the small business owner who struggles to find time for any kind of…

May 9, 2019

If you are a business operating online that also takes payments online you may well already be aware of the changes to payment authentication measures that will come in to…

May 7, 2019

Where does your digital marketing person, or team, sit?  Are they positioned within the marketing department or the IT department? Do they report to e-commerce, or to the head of…

May 2, 2019

The first Thursday of May every year is World Password Day! World Password Day serves to promote better password habits among all users. Our passwords are some of the most…

April 30, 2019

You can have the best targeted digital marketing campaign in the world, reaching just the right audience, but if you are directing them to an underperforming website, you will lose…

April 25, 2019

Many people believe digital marketing is different to traditional offline marketing, but the same standard principles apply, just in different ways.  Knowing your audience and identifying the right platforms and…