Pearl & Dean
Case Study

Founded in 1953, Pearl & Dean is the greatest name in UK cinema advertising. Passionate about everything related to film & cinema, they bring clients campaigns to life not only on the most impactful medium there is – the big screen, but also by extending those campaigns into the rest of the cinema environment through experiential elements and sponsorship opportunities. Pearl & Dean also have a groovy theme tune!

These days, cinema is still the best place to watch some of the world’s finest commercials featuring some of the UK’s leading brands as they remain an integral part of the whole cinema viewing experience.

Pearl & Dean use their business site to explain to advertisers how innovative communication solutions can capture the imagination of cinemagoers. The business site has a screen search facility giving details of each site, covering everything from cinema locations to the number of seats per screen. Also the site contains details on all forthcoming films including release date, plot, cast, etc, with links to trailers. The online film guide is the perfect tool for clients to plan their next cinema campaign.

Jane Russell, Applications Developer at Pearl and Dean stated “When looking for a hosting solution Pearl & Dean chose a dedicated solution with CWCS. CWCS excels due to their professional, friendly service and excellent pricing. We are very happy with the relationship with CWCS.”

Jane Russel added “When looking through available hosting options, CWCS out shone other companies due to their SLAs, competitive pricing, flexible bandwidth options, generous server specification and ‘can do’ attitude.”

Jane Russell
Applications Developer,
Pearl and Dean