Young people turn to social media for news

Thursday 16 June 2016

article

A report has suggested that young people would prefer to get news from social media sites than the TV.

The study has shown that social media is not just a place to socialise and network, but that news organisations can use the sites to attract a wider audience. More than a quarter of those aged between 18 and 24 prefer to go to social media sites for news, while just 24% will turn on the TV. Overall it is believed that just over half of people turn to social media for news. The increasing use of mobile phones and the growing popularity of social media are undermining traditional methods of news delivery.

The original survey was carried out by YouGov and talked to 50,000 people in 26 countries. The report describes the trend as ‘a second wave of disruption’ for news organisations. Facebook and other social media sites are not just the place where people hear about the latest news but where they turn for complete news stories.

Consumers are no longer buying newspapers as they used to and they are reluctant to pay to access news websites. Facebook is the most common source of news, followed by YouTube and Twitter.

The report has suggested that site users do not notice the original brand of news as much when the news is accessed on social media sites and traditional news organisations may find this worrying. However, they should not ignore social media, particularly if they want more young people and women to access the news.

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