When planning your social media, it can help if you can predict what the trends are going to be over the next few months or even a couple of years. One thing that the experts are predicting for next year is the live social broadcast.
Do not make the mistake of thinking that something like that is limited to the larger brands in the world; smaller organisations can use live broadcasts to their advantage too. People are far more likely to believe in a company that can demonstrate what is going on as it happens. There is a variety of programmes around that can help with this, including the new Facebook Live Broadcasts.
Even if your organisation is not ready to take the step of a live broadcast, the value of video still exists and it should be considered for any company’s social media strategy. It has been proven that a video sees around 62% more engagement than an ordinary image. The number of video shares at the start of 2015 increased by around 43%. Add this to the fact that Facebook is visited around 8 billion times each day by its 500 million users, and you soon realise the scale of the global audience you can attract!
To businesses, one of the main advantages of social media is that customers can contact real people. In the light of this, it makes sense to incorporate video of some form. Live broadcasts could include announcements about special offers or new products, for example. Whatever you use your broadcasts for, just make sure they contain valuable information that the customer can use.
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