The design of an e-commerce website is very important. The site has to be more than good looking; it has to be practical and functional too. Customers need to be able to find what they need easily and you need to ensure that they have a good reason to want to buy the product.
User-friendly navigation has to be the top feature on any design list. You cannot have a site where customers need to spend hours finding what they want. They should be able to search easily and make sure that there are no confusing pages that are going to put them off making that final purchase.
Making sure that the website is compatible with a variety of devices is important, too. Nowadays, increasing numbers of people are accessing the web via their smartphones, and it’s not wise to leave them out by having a website that is only compatible on a laptop or desktop computer. Responsive sites are the best option for e-commerce, as this means that people can shop on the move.
Equally as important as compatibility, sites need to load quickly, because your customers do not want to be hanging around. It is estimated that 40% of people shopping online will actually go to another site if they have to wait more than a few seconds for something to load.
Research has shown that people respond to sites that have a lot of engaging images, so ensuring that your site has more than just plain text is a good idea. Shoppers in particular want to be able to see what they are buying and this will help to make them repeat customers too!Return to blog page