Optimising your Site for the Major Search Engines

Wednesday 20 October 2010


If your site is involved in online trading, or it represents a busy organisation, finding a web site hosting company and launching the site represent only the beginning. There is after all the crucial question of how to attract new and repeat visitors.

One way to maintain or increase your popularity is to optimise your site so that it gains a high ranking when users search for the site itself or content related to it. This optimisation is known as SEO or Search Engine Optimisation.

There are some basic SEO steps you can take for yourself, without necessarily investing in consultancy. Firstly, ensure that your site has a catchy, standout domain name. One reason, after all, why ‘Cbeebies’, ‘Amazon’ and ‘flickr’ are easy to find is that they have such distinctive domain names.

Next think hard the keywords potential visitors might enter to find the content your site specialises in. Put yourself in the users’ shoes. Then tactically distribute these keywords around the site.

Then make sure your page titles are clear, brief and capture the essence of the content they hold. It’s particularly helpful if keywords used in page titles match content in any given page.

Also bear in mind that lively, succinct, grammatically-correct prose can only help your case.

Here at CWCS, should you choose a web hosting package with us, with our excellent customer services department, we can guide you towards the best package upgrade; especially if you are struggling with increased traffic resulting from a successful SEO campaign.

Return to blog page

Put Your Servers In Safe Hands With Our Supreme Cloud Hosting

View our services to see which of our hosting options best suits your needs.

ISO 27001 Certified

Compliant to ISO 9001:2015 & ISO 27001:2013, CWCS is independently audited for your assurance that you will receive the highest level of quality, and will ensure your information secure, intact, and only available to those authorised to access it.

G-Cloud Supplier

The UK Government G-Cloud is an initiative targeted at easing procurement by public-sector bodies in departments of the UK Government of commodity information technology services using cloud computing.

Cyber Essentials

Cyber Essentials certifiication demonstrates our commitment to cyber security. Government and industry have worked together to produce a set of standards which helps organisations safeguard against the most common cyber threats.

Call us on 0800 1 777 000 or email us at sales@cwcs.co.uk