Optimising your Site for the Major Search Engines

Wednesday 20 October 2010

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If your site is involved in online trading, or it represents a busy organisation, finding a web site hosting company and launching the site represent only the beginning. There is after all the crucial question of how to attract new and repeat visitors.

One way to maintain or increase your popularity is to optimise your site so that it gains a high ranking when users search for the site itself or content related to it. This optimisation is known as SEO or Search Engine Optimisation.

There are some basic SEO steps you can take for yourself, without necessarily investing in consultancy. Firstly, ensure that your site has a catchy, standout domain name. One reason, after all, why ‘Cbeebies’, ‘Amazon’ and ‘flickr’ are easy to find is that they have such distinctive domain names.

Next think hard the keywords potential visitors might enter to find the content your site specialises in. Put yourself in the users’ shoes. Then tactically distribute these keywords around the site.

Then make sure your page titles are clear, brief and capture the essence of the content they hold. It’s particularly helpful if keywords used in page titles match content in any given page.

Also bear in mind that lively, succinct, grammatically-correct prose can only help your case.

Here at CWCS, should you choose a web hosting package with us, with our excellent customer services department, we can guide you towards the best package upgrade; especially if you are struggling with increased traffic resulting from a successful SEO campaign.

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