The amount of websites on the internet is fast overcoming the amount of people alive today. With this comes a huge volume of traffic which means that any online advertising campaigns have to work harder and harder to get their presence noticed as each year passes.
Many search engines only rank sites according to their IP Address. If you live in the UK for instance and have an IP address registered in Australia, than your web presence in the UK will be much more slight. Google UK for instance will only index websites that carry a UK domain or those that are hosted in the UK. Therefore, it makes good business sense to place your web hosting in UK.
Web hosting outside the UK
Many companies are opting for web hosting in cheaper countries because of the cost benefits. Yet, at times, cost savings may result in losses elsewhere.
If you are seriously considering web hosting elsewhere you have to make sure that they can fulfil your requirements fully. Your speed may well be comprised, especially if you are running a large e-commerce site.
Customer support may also be compromised if you choose web hosting outside UK – you may encounter time zone issues. Even though they offer 24/7 service, you may be left with a skeleton staff during your operating hours and be left with having to assemble your teams after hours each time you have an issue that needs resolving.
If you are not web hosting in the UK where your core customer base is located, what is the use of getting higher rankings in another country? Even if you do business outside the borders it still makes sense to source your web hosting in the UK.Return to blog page