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About 28b
28b is a software development outfit working with some of the best, most creative advertising and PR agencies in the UK to ensure their client’s brands have real digital impact.
28b was created to ensure every agency, whatever their size or history, can harness the power of the digital medium to communicate their clients messages and promote their brands.
Through 28b's white label service, agencies can create cutting edge apps for iPhone, Android, BlackBerry and Windows smart phones, publish sales and marketing materials onto the iPad and produce mReady websites and web apps all under their own agency brand.
Established at the beginning of 2011, the company quickly found it was their knowledge and expertise in developing smart phone apps that agencies were most keen to utilise. Not surprising when you look at how quickly apps have become a part of the way many of us run our day to day lives, from communicating with friends and booking a night out to managing more serious thing such as our money and our health. By producing apps that users value, companies have a real opportunity to become integral to these every day transactions as well as create a direct, two way communications channel with their customers.
This is particularly true in the case of the pharmaceutical and healthcare industry which is the fastest growing sector in the app market, 28b has quickly established itself as a leading developer in the mobile health or mHealth sector thanks to MD and founder James Harper’s 22 years sales and marketing experience in the pharmaceutical industry.
In only its first six months 28b has already produced seven mHealth smartphone apps, two of which received national press and radio coverage. But developing high profile products for customers operating in a highly regulated area can bring some unique challenges, especially when choosing a hosting company to provide the necessary technology to make all this possible.
28b's Needs
28b needed a hosting solution that gave them:
- Secure hosting for databases containing sensitive user data
- 100% reliability to meet customer and app user expectations
- Flexibility to respond to unpredictable spikes in demand
As a startup company, the other key factors for 28b were cost and a flexible consultative approach. Another key factor when choosing their hosting provider was reliable UK technical support they can trust to proactively manage their solution and to always be available in the event of any problems.
CWCS Managed Hosting were recommended to 28b by a local IT entrepreneur who, after extensive, investor driven research, had selected CWCS to host his commercially critical social media solution.
Our Solution
After the initial enquiry about a Linux and Windows server, CWCS were able to offer a complex hybrid cloud solution that would suit the needs of the client both in the development and production stage of the project.
CWCS quickly identified the need for a bespoke solution to satisfy all the customer’s current requirements but with room for growth and expansion in the future.
The CWCS Cloud, powered by VMWare, guarantees a solution with high availability and is based around multiple high specification HP servers and redundant HP storage SAN's which provide the foundation for all our virtual environments. The CWCS Cloud is self-healing and self-aware by monitoring the resource usage on the cloud and distributing the load across the physical servers to ensure optimum performance at all times. This makes the CWCS Cloud the most suitable solution for any mission-critical website or application, as high availability and 0% downtime is essential to the success of any business.
With over 10 years experience in the hosting industry and their privately owned data centres and network, CWCS have the knowledge and expertise to not just meet the needs of their clients but to exceed them. They were able to offer a secure and reliable solution backed by 24/7 UK technical support from experienced technical engineers, giving 28b the peace of mind that their solution is in the safest of hands.
"The team at CWCS got us up and running in just 2 days and despite the short timeframe they still took the time to consult closely with us and ensure the bespoke solution they put together for us would fit our needs.
We are very happy with our bespoke Hybrid Cloud solution form CWCS. It gives us the security and power of a dedicated server with the flexibility and redundancy levels only the cloud can provide. It also gives us resource flex capable of responding instantly to the usage spikes we experience.
Critically, to a start up like us, CWCS provide the hybrid solution along with their refreshingly consultative, customer focused support at a very competitive price. CWCS are now an integral part of our business and our offering to our clients.
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James Harper
Managing Director, 28b
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Case Studies 
