Today, Google have launched ‘Google Instant’, which is a new search feature which shows real-time results as you type. The results appear before your eyes, which will open up new levels of exposure to sites appearing on the first page of the search engine rankings.

The purpose of this enhancement is to deliver the right content at a much faster rate. According to Google, the average user takes more than 9 seconds to type their chosen search term, with Google Instant, this should save up to 5 seconds per search. Google have estimated that if Google Instant is being used globally, then it will save more than 3.5 billion seconds every day, which is 11 hours saved every second.
Currently, Google Instant is available on Google Domains in the US and most of Europe. Users on domains other than Google.com can still use Google Instant if they are signed into a Google account.