Many site owners, once they have found a suitable web hosting company and launched their website, could be forgiven for thinking “job done”.

But the site launch is really only the beginning of a continuing process of development. This is especially the case if your site represents a business, and if you are involved in e-commerce.

One post-launch objective will be to find ways of gauging your site’s success. ‘Success’ means different things to different people. The owner of a website for a 10-member stamp collecting club might be thrilled with 10 unique visitors a month. The same figure might spell disaster for an online retailer.

Given the difficulty of defining “success” here are some suggestions for objective success metrics.

A well promoted, moderate sized business should aim for around 100 unique visitors per day. Large businesses could get around 1,000 unique visits per day. On the other hand a global company with a substantial marketing budget might expect around 100,000 daily unique visits.

If your site has an e-commerce section, another success gauge is your “conversion” rate: the percentage of visits to a site which turn into completed transactions. A realistic conversion rate to aim for, for medium sized businesses, is around 2%.

Here at CWCS managed hosting, we will do our very best to suggest objectively the best web site hosting package for your site. For instance, should the site exceed your success indicators, generating large volumes of traffic, we might recommend the dedicated server option.